2. Keep it short and simple.
If your domain name is long, it’ll be harder for people to remember, which reduce traffic for you. WebsiteSetup.org recommends a domain name that is 6-14 characters in length.
A short domain name wont suffice, if it is hard to spell or pronounce, as users will likely lose their way when trying to enter your website URL.
3. Avoid hyphens, numbers, and doubled letters Domain Registration.
Each of these elements is another hurdle for users to attempt to jump just to access your website. It’s not intuitive to keep these characters in mind, and doubled letters can make the domain name messy and hard to read.
Not to mention, all of these elements are susceptible to becoming typos as users try to search the internet for your business website. Domain Registration If you’re sharing your website via word-of-mouth to clients, it’s also much harder to convey the domain name clearly when it is jumbled with hyphens, numbers, and the same letters back-to-back.
4. Stay unique, specific, and on-brand.
With all of these things to keep in mind, it can be hard to brainstorm a domain name that is clear and concise while also remaining unique and true to your business.
Domain Registration But it’s certainly doable. Keep your business name and what you sell at the front of your mind, and dig into your niche to make sure your domain name is also attracting the online audience you want.
5. Add keywords.
Without going overboard — remember, we want something short and sweet here — do some keyword research to help direct your domain name.
When you hone into keywords, you’ll also benefit from an SEO boost from your domain name and your brand. As you brainstorm keywords, look for options with low- to medium-competition so you have a chance to rank, and make sure the keywords will reflect your brand.
6. Do your research Domain Registration.
Aside from keyword research, there’s nothing worse than dreaming up what seems like the perfect domain name only to find yourself in hot water for unknowingly infringing on a trademarked domain.
Ensure your chosen domain is truly original to you to avoid dealing with legal troubles and the painstaking process of finding yet another unique, SEO-friendly domain name.